Type of website:     Ecommerce
Effective date:         22nd day of September 2022

www.iluvo.co.uk (the "Site") is owned and operated by iLuvo Beauty Limited. iLuvo Beauty

Limited is the data controller and can be contacted at:

Email:        info@iluvo.co.uk
Phone:       02038 770822
Address:    4 Upper Tachbrook Street, London, SW1V 1SH

Purpose

The purpose of this privacy policy (this "Privacy Policy") is to inform users of our Site of the following:

1. The personal data we will collect
2. Use of collected data
3. Who has access to the data collected
4. The rights of Site users
5. The Site's cookie policy

This Privacy Policy applies in addition to the terms and conditions of our Site.

For users in the European Union, we adhere to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation
(the "GDPR"). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

We have not appointed a Data Protection Officer as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

1. The conditions set out in this Privacy Policy. When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make the processing which we completed before you withdrew your consent unlawful. You can withdraw your consent by sending an email to: dataofficer@iluvo.co.uk.

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR. We rely on the following legal bases to collect and process the personal data of users in the EU:

1. Users have provided their consent to the processing of their data for one or more specific purposes;

2. Processing of user personal data is necessary for us or a third party to pursue a legitimate interest. Our legitimate interest is not overridden by the interests or fundamental rights and freedoms of users. Our legitimate interest(s) are:

To manage customer relationships and send marketing information and special offers that benefit the consumer. Provide online self-service capabilities to manage their user profile and data. Provide online shopping and booking capabilities for treatments, products, and services.

3. Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the personal data necessary to perform a contract the consequences are as follows: We are unable to provide specific treatments and services to the client as there is a legal requirement for us to request and store certain personal information for medical procedures.

4. Processing of user personal data is necessary for us to comply with a legal obligation. If a user does not provide the personal data necessary for us to perform a legal obligation the consequences are as follows: We are unable to provide specific treatments and services to the client as there is a legal requirement for us to request and store certain personal information for medical procedures.

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

When you visit and use our Site, we may automatically collect and store the following information:

1. IP address
2. Location
3. Hardware and software details
4. Clicked links
5. Content viewed

We may also collect the following data when you perform certain functions on our Site:

First and last name

1. Age
2. Date of birth
3. Sex
4. Email address
5. Phone number
6. Address

This data may be collected using the following methods:

1. Creation of a user account on our website

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy. The data we collect automatically is used for the following purposes:

1. Statistics Information Gathering to help improve our website functionality and appeal to consumers. The data we collect when the user performs certain functions may be used for the following purposes
2. For communication with the customer, for legal requirements. We Share Personal Data with Employees, we may disclose user data to any member of our organisation who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy

We will not sell or share your data with other third parties, except in the following cases:

1. If the law requires it
2. If it is required for any legal proceeding
3. To prove or protect our legal rights
4. To buyers or potential buyers of this company in the event that we seek to sell the company. If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices

User data will be stored for 7 years from the last appointment attended. You will be notified if your data is kept for longer than this period.

We utilise encryption at rest and in transit to protect client data. Data access is restricted to specific employees within the business. Data is not shared with third parties without the customer's permission. We maintain cyber-security software such as firewalls, log management, alerting, monitoring, and anti-virus/anti-malware software.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Under the GDPR, you have the following rights:

1. Right to be informed
2. Right of access
3. Right to rectification
4. Right to erasure
5. Right to restrict processing
6. Right to data portability
7. Right to object

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our privacy officer.

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact our privacy officer here:

• Craig Bull
• dataofficer@iluvo.co.uk
• 02038 770822
• 4 Upper Tachbrook Street
• London
• SW1V 1SH

A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience. We use the following types of cookies on our Site:

1. Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits
2. Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example, data on the content you access, how long you stay on our Site, etc;
3. Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalise the information you see on our Site for you
4. Third-Party Cookies Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:
   1. Monitor user preferences, and monitor user activity on our website

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner's Office.